Effective June 23, 2026
AlpineGold Spa & Boutique ("AlpineGold," "we," "us") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. By using our website, booking with us, or contacting us by phone or text, you agree to this policy.
We collect information you provide directly — such as your name, phone number, email address, appointment details, and any information you share in a consultation, intake form, or message to us. When you use our website or chat with our assistant (Goldie), we may also collect basic technical information such as the pages you visit and the questions you ask, which help us improve our service.
We use your information to book and manage appointments, answer your questions, provide customer care, send you information you've requested, and improve our services. We do not sell your personal information.
When you call or text AlpineGold's phone number, or provide your mobile number to us, you consent to receive text messages from AlpineGold related to your inquiries, appointments, and customer care — including automated replies from our assistant, Goldie. Message frequency varies based on your interaction with us. Message and data rates may apply.
You can opt out of text messages at any time by replying STOP. Reply HELP for help, or call us at 530-608-5448.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers (subcontractors) strictly to help us deliver these messages — for example, our messaging provider. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We share personal information only with service providers who help us operate (such as our scheduling, email, and messaging providers), and only as needed to provide our services. We may disclose information if required by law. We do not sell personal information, and we never share mobile opt-in or consent data with third parties for their own marketing.
We keep personal information only as long as needed to provide our services and meet legal obligations, and we take reasonable measures to protect it. No method of transmission or storage is completely secure, but we work to safeguard your information.
You may opt out of text messages by replying STOP, unsubscribe from emails using the link in any message, or contact us to access, update, or delete your information.
Questions about this policy? Reach us at merritt@alpinegolddayspa.com, call 530-608-5448, or write to AlpineGold Spa & Boutique, 10098 Donner Pass Road, Floor 2, Truckee, CA 96161.